Monday, September 6, 2010

Off The Wall Music Marketing Ideas:Part 1

Make fans a birthday and Christmas card!

Remember your fan’s birthdays by creating a musical birthday card you create yourself. Email them the card that is imbedded with a mp3 file of a birthday song you wrote.
Use old school psychology, (if you can afford it) send a real birthday card to each fan that has a simple chip attached to it with a sound file that begins to play when you open the card.
You will obviously have to have your database setup to include a place for your fans to give you their birth dates, but after that, at the beginning of every month simply sort out who has a birthday coming up and mail them off. Be sure to do this at least a week before the beginning of each month.
Think of how appreciative your fans will be for having been thought of, and as your career and goes on and gets more established, your past musical birthday cards will become valuable collector items.
The Beatles used actual Christmas greetings recordings that their fan club members got! Ah-hah….now you’re getting it….how about an annual, original Christmas song, written in your unique sounding way, that you can also send out to your fans!
A Sticky Way To Be Remembered: an analog idea

Print up promotional “sticky notes” using the Post-It note method for upcoming gigs and send or pass them out to music fans attending live shows. Have your latest shows printed up on them, so fans can use them as reminders to attend your shows and can put them up on their home bulletin boards or refrigerators. You can also use this idea for reminders to buy your latest CD or merchandise you have for sale at your website, blog, or live shows.

Be The Musical Entertainment For Your Favorite Local Record Store
Work with a local record store that carries your genre of music and ask them about participating in a special “ after hours” party and special sale where you get to be the band or artist to supply the music for the event. Have them put your CD on sale at a special price during the party only. Take time to sign autographs, and get the customers to sign up on your mailing/database list. The store can add whatever added incentives they want to make the event a special sale and you get to go along for the ride.
Talking House ® Brings Your Music To Unique Places: Yes a Weird Idea!
A company called Talking House ® has invented a unique ‘broadcasting’ tool It was first used by real estate people to transmit descriptions of a house that is for sale. It works like this; a small radio transmitter sits inside a location (such as a local business in your area). Prospects just tune in on their ordinary car radio, while parked out front, and hear a customized broadcast, in this case…your music…while they are nearby.
Talking House ® can be used by restaurants, bars, taverns nightclubs, music and record stores, independent fast food restaurants...whatever. You name it, Talking House ® can broadcast it.
For more infgormation, visit the Web site at

1 comment:

  1. Thanks for the nice piece of information here. Talking House has invented a great tool for Realtors to sale their house. For more info on sale for homes, you can also visit Northern Virgina Homes For Sale