Sunday, February 12, 2012

Why Are Musicians So Afraid of New Technologies?

I have seen it over and over again. Musicians who have been promoting themselves for years, if not decades, are so suspicious of any new online tools or new apps that can either help their careers get launched or further the growth of their popularity.


Maybe it's that old saying "Once bitten Twice shy". It is true that whatever era you look back on, the musicians, the bands that went the Indie route instead of signing to some gigantic Major Label
have been burned by distributors, stores, the media, and certainly the live venues. So, perhaps when I talk to these people and mention Spotify as one example, all I get are negative reactions from most Indie artists.

Granted, today there are SO MANY new companies promising online exposure and easy-to-use website templates let alone digital revenue collectors that may or may not pay their artists or publishing companies that don't give their songwriters the money they are do, that IF you align yourself with the wrong start-up company you might get burned. But as I said, musicians and songwriters have ALWAYS been at the bottom of the barrel when it get to receiving their just rewards.

So back to Spotify. This company took most of Europe by storm years ago, and only arrive on our shores within the last year or so, after many months of negotiating deals with the Major labels and tons of Indie labels.

But listen up...Spotify is going to be around for a LONG TIME!! Also, the streaming music business, at any level, is really a new way of thinking about getting your music out there, and yes the royalties paid out not only by Spotify are extremely low at this time, as are the many copycat companies that are out there doing their best to attract and support independent music.

Give 'em a break! Streaming music and video and anything related to the 'Cloud' IS the future, and that future has arrived and is here to stay. So, stop being afraid of the many changes that are here now and use them for, if nothing else, extraordinary opportunities to expose your unknown music, or relatively obscure music. This goes for any genre of music from acoustic instrumental music to singer/songwriters, to rappers and rockers.

Its all about people finding your music, falling in love with it, and becoming a dedicated fan. That is what you really are after...dedicated and supportive fans. If you then can tap into those people what have an emotional attachment to you, you are more than halfway there. Catch these fans, interact with them. Make sure you are using the best social networking sites and companies and stop worrying about your revenue stream from either Spotify or any new companies that offer streaming services.

Instead, create your own streams of income from live show, licensing your music, merchandise sales from your live shows, and on and on it goes.

As sure as the sun will rise tomorrow, this new era of streaming content WILL improve over the next few years, and the stronger you are positioned in the exposure areas I have mentioned, the higher the likelihood that the deals you negotiate will turn more into more favorable financial rewards.

Get it? Got it?...Good!

Christopher Knab
chris@chrisknab.net
http://www.fourfrontmusic.com

55 comments:

  1. Thanks for sharing the nice article...

    Join the first ever social Networking site for Music Artists, Music Lovers at Online Music Promotion
    Songdew.com is a unique platform for artists to collaborate with other artists, create, share, promote, distribute and monetize their music also Stream and Listen to Online Songs for Free..

    ReplyDelete
  2. I think this is among the so much vital info for me. And i’m glad studying your content. However want to observation on some basic things, The website taste is wonderful, the articles is actually excellent : D. Good job, cheers.
    http://www.businesscashadvanced.com/

    ReplyDelete
  3. Which is the best site for english songs downloading?
    INSPERATO by Kevin Mongelli

    ReplyDelete
  4. I wanted to thank you for this great read. Your blog is one of the finest blog . Thanks for posting this informative article.
    ceiling speaker amplifier

    ReplyDelete
  5. Really!!! I am very impressed after reading this blog. thanks for providing deep information for
    NoCopyrightSounds 2016

    ReplyDelete
  6. Wow, what a blog! I mean, you just have so much guts to go ahead and tell it like it is. Youre what blogging needs, an open minded superhero who isnt afraid to tell it like it is. This is definitely something people need to be up on. Good luck in the future, man
    Charles Cossetti - Go Hard

    ReplyDelete
  7. The blog article very surprised to me! Your writing is good. In this I learned a lot! Thank you!
    in ceiling center channel speaker

    ReplyDelete
  8. Valuable information! Looking forward to seeing your notes posted.
    Stonelove J - Urkel video

    ReplyDelete
  9. Thanks for always being the source that explains things instead of just putting an unjustified answer out there. I loved this post.
    bluetooth ceiling speakers

    ReplyDelete
  10. It was another joy to see your post. It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues. Great stuff as usual...
    RMP - FLEXIN Official Music Video

    ReplyDelete
  11. I really like the fresh perpective you did on the issue. I will be back soon to check up on new posts! Thank you!
    Drummer

    ReplyDelete
  12. It was another joy to see your post. It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues. Great stuff as usual...
    Laura Mendes - No Control

    ReplyDelete
  13. I really like the fresh perpective you did on the issue. I will be back soon to check up on new posts! Thank you!
    corporate entertainment

    ReplyDelete
  14. Thanks for taking the time to discuss that, I really feel strongly about it and love learning more on that topic. If achievable, as you gain competence, would you mind updating your blog with more information? It is highly helpful for me.
    Borderline - Saint Tropez Caps & Chris Marina feat. Joyce Sterling

    ReplyDelete
  15. It was another joy to see your post. It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues. Great stuff as usual...
    Amie Penwell - Dogfight On The Moon

    ReplyDelete
  16. I think this post will be a fine read for my blog readers too, could you please allow me to post a link to my blog. I am sure my guests will find that very useful.
    Creep | Radiohead Acoustic Cover

    ReplyDelete
  17. I am not much into reading, but somehow I got to read lots of articles on your blog. Its amazing how interesting it is for me to visit you very often.
    Mr. Shammi_Time Machine

    ReplyDelete
  18. It was another joy to see your post. It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues. Great stuff as usual...
    TED TALK Fantasy

    ReplyDelete
  19. Thanks for taking the time to discuss that, I really feel strongly about it and love learning more on that topic. If achievable, as you gain competence, would you mind updating your blog with more information? It is highly helpful for me.
    Legendary

    ReplyDelete
  20. You have got some great posts in your blog. Keep up with the good work.
    American Bubble Shows Europe

    ReplyDelete
  21. It was another joy to see your post. It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues. Great stuff as usual...
    Can't Stop the feeling by Justin Timberlake

    ReplyDelete
  22. Great ....You have beautifully presented your thought in this blog post. I admire the time and effort you put into your blog and detailed information you offer.
    Paul Maged - "The Wild" (Official Music Video)

    ReplyDelete
  23. I am really very agree with your qualities it is very helpful for look like home. Thanks so much for info and keep it up.
    jonbenet ramsey

    ReplyDelete
  24. Nicely presented information in this post, I prefer to read this kind of stuff. The quality of content is fine and the conclusion is good. Thanks for the post.
    How To Play Arpeggios

    ReplyDelete
  25. I really like the fresh perpective you did on the issue. I will be back soon to check up on new posts! Thank you!
    Chiro - No Other Bagger

    ReplyDelete
  26. Hello, U write some extraordinarily attractive blogs. I always check back here frequently to see if you have updated
    Tory Lanez Live at Alexander Gastown

    ReplyDelete
  27. I definitely appreciate your blog. Excellent work!
    Ev Vinyls - The Rush

    ReplyDelete
  28. Truly superb blog, I don’t have actual words to praise in regards for this
    pop music Artist

    ReplyDelete
  29. Truly superb blog, I don’t have actual words to praise in regards for this
    Black Rock Revival-If You Want It

    ReplyDelete
  30. I definitely appreciate your blog. Excellent work!
    Native Instruments

    ReplyDelete
  31. Truly superb blog, I don’t have actual words to praise in regards for this
    Английский Язык по Фильмам и Песням

    ReplyDelete
  32. I agree with the majority of the points in this article and it’s great without any doubt. Really a wonderful post! I like it very much. Here I find everything in details. I hope I will see this type of post again in your blog
    Dammy Ari Give Ya

    ReplyDelete
  33. This is one of the most incredible blogs Ive read in a very long time. The amount of information in here is stunning, like you practically wrote the book on the subject. Your blog is great for anyone who wants to understand this subject more. Great stuff; please keep it up!
    Electric Love by Funeral Strippers

    ReplyDelete
  34. I really like the fresh perpective you did on the issue. I will be back soon to check up on new posts! Thank you!
    Live Your Life to the Fullest

    ReplyDelete
  35. It was another joy to see your post. It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues. Great stuff as usual...
    Beyond the Sea

    ReplyDelete
  36. Thanks for taking the time to discuss that, I really feel strongly about it and love learning more on that topic. If achievable, as you gain competence, would you mind updating your blog with more information? It is highly helpful for me.
    Snackz Da Gawd - Feel So Good Freestyle

    ReplyDelete
  37. You have a very good site, well constructed and very interesting i have bookmarked you, hopefully you keep posting new stuff, many thanks
    Maui

    ReplyDelete
  38. Thanks for sharing your thoughts with us.. they are really interesting.. I would like to swervey more from you.
    PA hire Nottingham

    ReplyDelete
  39. It was another joy to see your post. It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues. Great stuff as usual...
    אולפן הקלטות בתל אביב

    ReplyDelete
  40. Thanks for the post. Im a big fan of the blog, i've even put a little bookmark right on the tool bar of my Firefox you'll be happy to find out!
    puppies

    ReplyDelete
  41. Really!!! I am very impressed after reading this blog. thanks for providing deep information for
    drum beat maker

    ReplyDelete
  42. It was another joy to see your post. It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues. Great stuff as usual...
    Beneath This Crown of Thorns

    ReplyDelete
  43. Great ....You have beautifully presented your thought in this blog post.
    Road to Bremen

    ReplyDelete
  44. You got a really useful blog I have been here reading for about half an hour. I am a newbie and your post is valuable for me.
    Joker Disco Party

    ReplyDelete
  45. It was another joy to see your post. It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues. Great stuff as usual...
    Jackroy Li - Thousand Words

    ReplyDelete
  46. It was another joy to see your post. It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues. Great stuff as usual...
    London on the Track Beat 2016

    ReplyDelete
  47. Really!!! I am very impressed after reading this blog. thanks for providing deep information for
    iranian songs

    ReplyDelete
  48. You have a very good site, well constructed and very interesting i have bookmarked you, hopefully you keep posting new stuff, many thanks
    Black Lives Matter

    ReplyDelete
  49. Really!!! I am very impressed after reading this blog. thanks for providing deep information for
    headphones with logo

    ReplyDelete
  50. You have some honest ideas here. I done a research on the issue and discovered most peoples will agree with your blog.
    music producer

    ReplyDelete
  51. Me and my friend are going to one in Los Angeles and I've never been to one! What are they like? Anything important that I should bring? Thanks for answering!
    Coachella

    ReplyDelete
  52. Such a nice blog and i appreciate your all efforts about the Ultimate Man Show it's really good work. well done.
    Ultimate Man Show

    ReplyDelete
  53. Your blog is a very nice entertainment because i got many information about the music and also get many songs from your blog thank you for sharing it.
    Come Back Official Music Video

    ReplyDelete